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Goals & Metrics for Q2

The targets set at the close of Q1. These become the scorecard the next quarter is measured against.

Goal for Q2Success Metric
Entire house (Property 1) rented by Q2 end — without failProperty 1 full
Car 2 profitable; 1 additional car in action desired3 profitable cars
At least 1 car flip completed on timeline & budget1 successful car flip + process review
At least 2 profitable events before Q2 end, incl. Holi collaboration2 successful events
Complete exam/certification by Q2 end & open a Property Management frontCertification done; front opened
Financial reality: Revenue is starting, but overall profitability remains well in the future. Noor carries a large startup debt (with time/patience to repay) and hasn't yet paid down current assets. The biggest liability is employee salaries — covering them is the imperative for continuity. Top priority → refinance Property 1 to lower the mortgage rate and lift profit. Formalize accounting by end of Q3 (Monisha evaluating Wave).
1

The State of Noor Holdings

Portfolio-level view: which projects are live, how each is growing, whether any should be paused, and what new fronts open next.

Active Portfolio

Live projects
Property 1 · Turo Rentals · Car Flipping · Acculturis
New front (planned)
Property Management — opens once Isaac completes his certification
Projects to drop/freeze
None. Acculturis on watch — deadline Q2 end, metric: 2 successful events
Growth of each project: Property 1 did not meet expectations · Turo outperformed on Car 1 (Car 2 adjustments in progress) · Car Flipping not yet mature · Acculturis in its final legs to prove movement & profitability.
2

Current Projects

Each project reviewed through three lenses: what's going right, where we can improve or expand, and the goal we're setting for Q2.

Property 1

Whole-house rental · Vendor Terri engaged · Contract to start Apr 1
Q1 Review

Rental of the entire house has not been possible to date. We've engaged a vendor (Terri) to assist; her contract is set to start April 1.

✓ Going right
  • Terri engaged — should help lift rental levels
△ Improve / expand
  • Get house to at least ¾ full
  • If achieved → consider Property 2
➜ Goal for Q2
  • Entire house rented by Q2 end, without fail

Turo Rentals

Successful in Indianapolis & Chevy · Mustang under review · Chicago hosting gap
Q1 Review

Overall successful for Indianapolis and Chevy. We'll try updated options for the Mustang; if it isn't profitable by mid-April, we'll look at moving it to Indianapolis.

✓ Going right
  • Turo has shown great possibilities
  • Chevy performing well in Indianapolis
△ Improve / expand
  • Make Car 2 profitable outside parking
  • Chicago host/deliveries until Akhila gets her license
  • Adjust rental hours to cut cab time
  • Add water / small sweets in the car
➜ Goal for Q2
  • Car 2 profitable
  • 1 additional car in action desired (target: 3 profitable)

Car Flipping

Auctions on Tuesdays · First auction to be attended after this meeting
Q1 Review

Picking up speed with fast research. Auctions are on Tuesdays — the first will be attended right after this meeting. Cars are in better shape than expected, but cannot be test-driven.

✓ Going right
  • Fast engagement & research of the stream
△ Improve / expand
  • Set financial parameters, timeline & expected return
  • Then do a trial run
➜ Goal for Q2
  • At least 1 car flip done to timeline & budget

Acculturis ON WATCH

Events venture · Holi collaboration in play · Deadline Q2 end (2 successful events)
Q1 Review

Planning at least 2 events by Q2. Looking into advertising and building a base beyond just the universities.

✓ Going right
  • Holi collaboration possibility is open
△ Improve / expand
  • Increase reach to other audiences
  • Pivot toward a general social outlet, not just college / foreign students
➜ Goal for Q2
  • 2 profitable events before Q2 end, incl. Holi

Property Management NEW FRONT

Planned for the next quarter or two · Gated on Isaac's certification
Q1 Review

A new front to open once Isaac completes his certification.

✓ Going right
  • Clear owner (Isaac) and trigger (certification)
△ Improve / expand
  • Complete the exam / certification
➜ Goal for Q2
  • Certification done by Q2 end → open the front
3

Team & Culture

Where the team stands, strengths and gaps, and individual growth conversations.

✓ Strengths
  • Strong, cohesive team
  • Good collaboration & work environment
  • Good accountability demonstrated
△ To improve
  • Communication & tool usage / shared resources
  • Clearer split of responsibilities
➜ Develop
  • Further innovation & ideas welcomed
  • Private 1:1s: "winning at / grow toward"
Bridging team gaps: n/a this quarter — will be measured from the next quarterly meeting. Individual performance discussions to be scheduled privately.
4

Finances

The real picture, how it fits the strategy, and the concrete moves toward sustainability.

State of the Union

While we've started to taste success in revenue, the entire Noor project and its profitability remain quite far in the future. Noor has a very large startup debt (with sufficient time/patience to pay it off) and has not paid off any of its current assets yet. The biggest liability so far is employee salaries. Noor must really hustle to cover salaries to ensure continuity. This should not be taken as an alarming factor — but it is the reality and a challenge for us as a team.

✓ Working
  • Revenue has started to come in
△ Priorities
  • Refinance Property 1 → lower interest, higher profit
  • Fill the house & pay down assets
  • Cover salaries to ensure continuity
➜ Systems
  • Formalize tracking / accounting by end of Q3
  • Monisha evaluating Wave as software